Frequently Asked Questions
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What kind of marketing does my business actually need?You need marketing that gets your phone ringing, not just clicks. That means a mix of local SEO, Google Ads, social media, and reputation management to make sure customers find you when they need you.
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Is online marketing really worth it for home service businesses?Absolutely. When someone needs a plumber, roofer, or HVAC tech, they Google it. If your business isn’t showing up, they’re calling your competitors instead.
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How long does it take to see results?
It depends on the strategy.
- SEO: Takes about 3 to 6 months to see solid improvements.
- Google Ads: Can bring in leads right away.
- Social Media & Reviews: Build trust over time.
A mix of both ensures steady growth.
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What’s the difference between SEO and paid ads?
- SEO: Helps your site rank naturally and brings in free traffic over time.
- Google Ads: Puts you at the top instantly, but you pay per click.
A strong strategy combines both for maximum results.
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What is local SEO, and why does it matter?Local SEO makes sure your business shows up when people search for your services in your area. This includes optimizing your Google Business Profile, using local keywords, and getting customer reviews.
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How do I rank higher on Google?
- Optimize your Google Business Profile.
- Get consistent customer reviews.
- Use location-based keywords on your website.
- Keep your business name, address, and phone number (NAP) accurate across directories.
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Do customer reviews really matter for rankings?
Absolutely. Both Google and your customers trust businesses with strong, recent reviews. The more good reviews you have, the better your chances of ranking higher and getting more calls.
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How often should I update my website?
At least every 3 to 6 months. Keeping content fresh, updating services, and making sure your site is mobile-friendly helps you stay ahead of the competition.
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How much should I spend on Google Ads?For local home service businesses, a good starting budget is $500 to $1,500 per month. Your ideal budget depends on competition, location, and how many leads you need.
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Why aren’t my Google Ads bringing in leads?
Some common reasons are:
- Targeting is too broad (wrong areas or services).
- Weak ad copy that doesn’t grab attention.
- Landing pages that don’t convert visitors into customers.
Be sure to focus on getting real leads, not just clicks.
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Why isn’t my website bringing in leads?
A website alone won’t guarantee leads. If it’s not optimized for local SEO, has a weak call-to-action, or loads too slowly, visitors won’t stick around.
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Do I really need a blog?
Yes, if it is done right. A good blog answers real customer questions like:
- “How much does a roof repair cost?”
- “Why is my AC blowing warm air?”
This helps you rank for common searches and attract paying customers.
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Do I need social media for my business?
You don’t have to post daily, but an active presence helps. Sites like Facebook and Instagram are great for:
- Showing off completed jobs.
- Getting reviews and referrals.
- Running local ads to attract customers.
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How should I handle negative reviews?
Negative reviews come with the territory sometimes, but they don’t have to derail everything. If you do receive one:
- Stay professional and offer to resolve the issue.
- Show that you are proactive. Customers check how businesses handle complaints.
- Keep asking happy customers for reviews to drown out the bad ones.
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How do I know if my marketing is working?
There are thousands of stuff and things to track. Here are some of the key things to track:
- Website traffic (how many people visit your site).
- Leads generated (calls, form submissions).
- Google rankings (where you show up in search results).
- Ad performance (clicks vs. actual calls).
We provide easy-to-read reports so you know exactly what’s working.
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Can I do this myself, or do I need a marketing agency?
You can DIY some parts like social media and asking for reviews, but things like SEO, Google Ads, and website optimization are better executed by professionals. Not to mention, hiring a professional saves time and money in the long run.
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How do I get started?
Simple. Schedule a free strategy call, and we’ll take a look at your current online presence, figure out what’s missing, and create a plan that works for your business.