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From Cold Prospect to Booked Demo in 4 Weeks
Our proven process combines human strategy with AI efficiency. We don’t do that hidden black box stuff here.
The Timeline That Actually Delivers
Weeks 1-2:
Foundation Building

We dig deep into your business, set up the technical infrastructure, and develop campaigns that don’t sound like everyone else’s. This is the difference between prospects deleting your emails and actually responding.

Weeks 3-4:
Launch & Optimize

Your campaigns go live with multiple angles and messages. We watch responses like hawks, doubling down on what works and killing what doesn’t. First qualified meetings start booking.

Week 5+:
Scale What Works

We’ve cracked your market’s code. Now we pour gas on the fire, expanding what’s working while ruthlessly cutting what isn’t. Your pipeline stops being a guessing game.

Our Process (The Stuff That Actually Matters)
Step 1: Strategic Foundation
We don’t believe in guessing. Every campaign starts with data.

Translation: We actually listen instead of pitching you the same cookie-cutter approach we sold the last guy.

What Happens:

We analyze your current customers to understand who actually buys and why. We identify expansion opportunities you’re missing. We map the real decision-makers (hint: it’s rarely who you think). And we define success metrics that matter to your bottom line.
This isn’t a discovery call where we ask you to fill out a 47-field form. It’s a strategic session that sets the foundation for everything that follows.
Step 2: Technical Infrastructure
The boring technical stuff that separates pros from pretenders.

What Happens:

Email deliverability can make or break your campaigns. We handle domain authentication, warming protocols, and all the technical minutiae that determine whether you land in the inbox or the spam folder.
We also integrate with your CRM (HubSpot, Salesforce, Pipedrive—we speak them all) so leads flow seamlessly into your existing process. No manual data entry. No leads falling through cracks.
Step 3: AI-Powered Research
This is where the magic happens.

What Happens:

Using Clay and our suite of AI tools, we enrich your prospect data beyond basic firmographics. We identify technology they use, content they engage with, trigger events happening at their company, and personal details that make outreach feel human.
This isn’t scraping LinkedIn and calling it research. It’s building a comprehensive view of each prospect that enables truly personalized outreach.
Step 4: Message Development
No generic templates. Not ever.

What Happens:

We develop multiple message angles based on your value props and your prospects’ pain points. Each industry gets its own language. Each persona gets its own approach.
Then we create variations for testing, because what you think will work rarely does. The market decides, and we actually listen.
Step 5: Campaign Execution
What got you here won’t scale you there.

What Happens:

Weekly performance analysis. Message refinement based on actual responses. Targeting adjustments based on who’s converting. Scaling successful campaigns while testing new approaches.
Every touchpoint is tracked, measured, and optimized. But to your prospects? It just feels like a thoughtful person reaching out at the right time with the right message.
Step 6: Optimization Loop
No generic templates. Ever.

What Happens:

We develop multiple message angles based on your value props and your prospects’ pain points. Each industry gets its own language. Each persona gets its own approach.
This isn’t set-it-and-forget-it. It’s continuous improvement driven by real data from real prospects who actually respond.
The Tools That Power Results

Instantly

Enterprise-grade email automation that doesn’t look automated

Clay

For Data enrichment that goes beyond the basics

Conversational AI

AI tuned to write like humans, not robots

Your CRM

Seamless integration with your existing tech

We invest in enterprise tools so you don’t have to. Everything’s included: no surprise charges, no ‘premium features’ upsells.

The Questions Every Smart Buyer Asks
Most agencies brag about open rates. We focus on qualified meetings that actually show up.
How is this different from hiring an SDR?
An SDR costs $4-6K/month plus benefits, takes 3 months to ramp, and might quit right when they get good. We deliver better results at 1/3 the cost with zero ramp time and zero turnover drama.
What if I’m in a “boring” industry?
B2B buyers don’t need excitement – they need solutions. We’ve booked meetings for waste management software, industrial valve manufacturers, and accounting firms. Boring pays the bills.
Do you work with competitors in my space?
We limit competing clients and always separate campaigns, data, and strategies. Your intel stays yours. If we’re already working with a direct competitor, we’ll tell you upfront.
What if my sales team can’t close?
We generate qualified conversations with prospects who have budget and need. If your team can’t convert those, that’s a sales training issue, not a lead quality issue. We’re happy to share what messaging resonated to help your closers.
How fast can we scale?
Start with the pilot. If it works (it usually does), we can scale from there. But let’s walk before we run – nail the message first, then scale what works.
Ready to Stop Reading and Start Building Pipeline?
Book a 15-minute call and we’ll show you exactly how we’d approach your market. Don’t worry, you won’t get a generic pitch deck.
Let’s Talk Pipeline